Emoquo
Enhancing User Experience for an award-winning, mobile-first, digital coaching app.
Emoquo is a personalised digital coach for when you need confidential help at work. Emoquo offers practical coaching advice to its clients’ employees to resolve everyday workplace challenges quickly, easily and in confidence. Users interact with the Emoquo service through the Emoquo app which is a Conversational User Interface.
- Lead time:
- 6 Weeks
- Sector:
- Human Resources
- App Goal:
- Increase Engagement, Reduce Friction
- Services:
- UX Design & UI Design
The existing solution
We engaged with Emoquo at the point of developing upon their MVP product. The technology was in place with a rudimentary UI which was being used to demonstrate the core features of the application. Our task was to create a more fluid user experience for users; inspiring confidence in an easy to use service.
The Goal
Rapidly design a new mobile-first, Conversational User Interface to support new features and a much more effective user experience.
As a conversational UI, user journeys are not linear. The main challenge was to design a UI which took into account every permutation of how content is delivered to the user.
The key requirement was a mobile-first design process as most users interact via their mobile devices.
We needed to collaborate closely with Emoquo’s in-house development team to ensure that we delivered quality design solutions that were faithfully implemented in code.
“Working with Plug & Play was an interesting and positively challenging experience. They opened our minds and pushed our thinking to deliver a great result – one which we have been building on over the last year. The team were easy and enjoyable to work with and the process was clear and efficient.”
- The Approach
- User Interviews and Research
- User flow definition
- Low fidelity prototype
- High fidelity design
- Design to Development team handover
- The Schedule
- 6 week intensive design process broken into sprints
- Ongoing design and UX consultation
- The project was delivered on time and on budget
