circle UX designed mobile survey in progress user chat interface for Emoquo mobile


Enhancing User Experience for an award-winning, mobile-first, digital coaching app.

Emoquo is a personalised digital coach for when you need confidential help at work. Emoquo offers practical coaching advice to its clients’ employees to resolve everyday workplace challenges quickly, easily and in confidence. Users interact with the Emoquo service through the Emoquo app which is a Conversational User Interface.

Lead time:
6 Weeks
Human Resources
App Goal:
Increase Engagement, Reduce Friction
UX Design & UI Design
UI design

The existing solution

We engaged with Emoquo at the point of developing upon their MVP product. The technology was in place with a rudimentary UI which was being used to demonstrate the core features of the application. Our task was to create a more fluid user experience for users; inspiring confidence in an easy to use service.

iphone account creation emoquo mobile emoquo questionnaire user journey design emoquo

The Goal

Rapidly design a new mobile-first, Conversational User Interface to support new features and a much more effective user experience.

Staff Meeting at a coffee shop
mobile screenshot of Emoquo app
conversational UI

As a conversational UI, user journeys are not linear. The main challenge was to design a UI which took into account every permutation of how content is delivered to the user.

The key requirement was a mobile-first design process as most users interact via their mobile devices.

mobile first design requirements
iphone emoquo information gathering for account creation

We needed to collaborate closely with Emoquo’s in-house development team to ensure that we delivered quality design solutions that were faithfully implemented in code.

Tim Aston

“Working with Plug & Play was an interesting and positively challenging experience. They opened our minds and pushed our thinking to deliver a great result – one which we have been building on over the last year. The team were easy and enjoyable to work with and the process was clear and efficient.”

Emoquo conversational user journey Emoquo questionnaire designed user experience iphone digital coaching app
The Approach
  • User Interviews and Research
  • User flow definition
  • Low fidelity prototype
  • High fidelity design
  • Design to Development team handover
The Schedule
  • 6 week intensive design process broken into sprints
  • Ongoing design and UX consultation
  • The project was delivered on time and on budget

Related work

Get in touch