EightCap

A client portal app for a FX & CFD Broker

As an established platform, Eightcap identified that there were significant drop-off rates in their signup process for the application. There was a huge opportunity to capture more individuals during the sign up process. At the same time, the application also offered users numerous benefits including an awards scheme, which was not being used.

Our challenge was to re-imagine the interface to guide new users through the sign up process, educate them on the platform benefits and reduce the overall support burden on the Eightcap team.

Lead time:
6 Weeks
Sector:
Fintech
Target Type:
B2C
Demographic:
Investors
Project Goal:
Reduce Sign Up Friction & Increase Engagement
Services:
UX Design & UI Design

Before and after

Eightcap old dashboard design Eightcap trading accounts dashboard
Scope
  • Workshops with key stakeholders
  • Creation of detailed user flows
  • Production of low and high fidelity wireframes
  • Custom design implementation
  • Aesthetic interaction design
Resource
  • 1x Senior UX Developer
  • 1x UI Designer
  • 2x Technical Project Managers
mobile sign up screen internal transfer between accounts rewards points activity graph

Our expertise

We worked intensively with key stakeholders, users and developers to re-define the Eightcap application framework.

checking eightcap app on mobile
mobile view of live trading accounts page

Experience

  • Developed a scalable framework and design pattern for use across the application
  • Designed the application as responsive across desktop / tablet / mobile
  • Complex sign up processes and validation
Rewards Store screenshot
deposit and withdrawal on desktop

“Plug and Play quickly developed a good understanding of our product and designed a new UI which is more engaging and user friendly. Highly recommended.”

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