As an innovative, VC funded SaaS web application, Xeus had followed a back-end-first approach to deliver functionality. The result was a highly functional web application developed by skilled programmers and software developers, but the interface was a technocratic mash-up of various UI plugins, frameworks and layouts.
- Lead time:
- 4 Months
- SaaS B2B Software
- Target Type:
- B2B SMEs
- Business Owner Managers / Executives
- Project Goal:
- Improve Customer Perception & Conversion Rates
- UX Design, UI Design, Front-End Development
- Workshops with key stakeholders
- User flows created
- Wireframes produced
- Designs produced
- API end points designed in Swagger
- Front-end development
- Collaboration with back-end team
- 1x UX Designer
- 2x Senior Front-end Developers
- 1x Technical Project Manager
- 1x Test Automation Developer
The key challenge was that the customer perception of the product is the interface. A user’s experience of the product shapes their engagement and therefore the business results. KPIs such as visitor to subscriber ratio, net-referrer scores and user attrition are crucial for a platform like Xeus.
We were commissioned to take this rapidly innovated web application and re-skin it with a new UI in a highly compressed time-scale.
We needed to minimise the page furniture so that the data within the system was the primary focus for the user.
Using a range of design patterns inspired from e-commerce shops and mobile apps, we were able to create easy to understand user journeys.
With a drag-and-drop kanban feature you can see record data in-page, making this the ultimate dashboard for sales and marketing teams.
Scaleable design system
The design tenets used create a design system that Xeus was able to use on-going as the product expanded.
“Plug and Play took a broad and complex application and made it simple.”