As a global in-app advertising agency, Vungle create impactful mobile advertising experiences. Following a rebrand, Vungle needed a new website to launch their new brand and drive platform sign ups.
- Lead time:
- 7 Weeks
- Sector:
- Mobile Advertising
- Target Type:
- B2B
- Demographic:
- Technical Buyers
- Website Goal:
- Increase Conversion Rate
- Services:
- UX Website Design, Website Development, Digital Marketing
- Awards:
- Wirehive 100 - B2B Site of the Year Winner
- Scope
- UX Conversion Design
- User Journey Mapping
- Adobe XD Designs
- WordPress
- Varnish Cache
- CDN Cache
- Custom Single Sign On
- Resource
- 1 x UX Designer
- 1 x Digital Marketing Specialist
- 1 x Project Manager
- 1 x Front-end Programmer
- 1 x Back-end Programmer
- 1 x Quality Assurance Tester
Post-launch website results
We elevated Vungle’s earning potential by improving their sign up conversion rate, increasing engagement and driving new traffic to their website.
Our Approach
We created a high performance website to accelerate Vungle’s growth by driving key business objectives. We created a quality user experience by mapping 3 primary user flows and incorporating Vungle’s new brand assets with the introduction of subtle animations and cues to signpost each user to conversion.
User Journeys
Each user journey was branded to indicate the visitor’s location within the site and to highlight the next action.
Speed
CDN and Varnish cache were implemented to maximise website speed, increasing ranking potential and user engagement.
Page Transitions
Seamless page transitions were introduced to increase engagement and provide a quality user experience.
Launching a new brand
Vungle’s rebrand by MultiAdaptor reflected the brand’s bold and playful personality and their approach to business. Their 3 main services of Monetize, Advertise and Creative Labs were assigned their own colour palette and ‘V Expression’. The V Expression represents “Creativity In, Performance Out” which is Vungle’s core brand message.
“Plug & Play have surpassed our expectations and delivered a website to smash our competitors. Their creatives really grasped the brief and brought some fantastic ideas to the table, pushing the boundaries for our industry. It’s early doors but we’ve already noticed a spike in sign ups since launch. They’ve brought the new Vungle brand to life and I can’t recommend these guys enough.”
