As an innovative VC funded SaaS web application Xeus had followed a back-end-first approach to deliver functionality. The result was a highly functional web application developed by skilled programmers and software developers, but the interface was a technocratic mash-up of various UI plugins, frameworks and layouts.
The key challenge here is that the customer perception of the product is the interface. This overall experience shapes their engagement, and therefore the business results, through KPIs such as visitor to subscriber ratio, net-referrer scores and user attrition.
We were commissioned to take this rapidly innovated web application and re-skin it with a new UI in a highly compressed time-scale.
The Existing Solution
Sales Pipeline Before & after
- Goals agreed and understood
- User flows created
- Wireframes produced
- Designs produced
- Classic front-end developed (for MVC model integration)
- Integration with Grails / Java back-end