Somlo is a prestigious antique watch boutique, located in London's Burlington Arcade. An established offline business, their online presence wasn't representative of their heritage and pedigree. Somlo approached us to redesign and build their website so that it reflected their world-renowned industry knowledge and expertise.
We started by wireframing the new Somlo website, planning the user journeys through the website, the sitemap and how the content would sit on each page.
We took time to understand Somlo's audience and, like so many businesses, more of their users visit the website using a mobile phone or tablet than a computer, so designing with this in mind was vital.
We gradually increased the fidelity of the wireframes to high-level Photoshop designs ready to give our developers. Our development and design team work very closely together to ensure that the vision created in design comes to life in development.
Somlo's products are the focal point of their site so beautiful product photography was vital. Somlo commissioned a day's art direction from our Creative Lead to ensure an exceptional standard of imagery.