Search engine optimisation
Driving more high quality traffic to the website is the first step in increasing online conversions, so a detailed SEO review was crucial. Before launch, we created a thorough 301 strategy, optimised urls and the on page content.
We found that the majority of users were likely to be searching for tickets for a particular race, so would search 'Abu Dhabi Grand Prix tickets' or 'Singapore f1 tickets.' We wanted users to land directly on the Abu Dhabi or Singapore section of the website, to help them find what they were looking for quickly. Each race has it's own section of the website with tickets, photos and imagery specific to that race.